Coach Alex | Player-Centered Development Coach
Building confident, intelligent players through high-level training and long-term development.
Alex Valdez Gonzalez
Founder
USSF NATIONAL A YOUTH LICENSE
18 years coaching experience
US sOCCER COACH EDUCATOR
The "WHY"
I believe great players are developed through intentional training, clear standards, and environments that challenge and support them. My approach emphasizes technical mastery, game intelligence, and character—preparing players not just for the next team, but for the next level.
Player development over shortcuts
Long-term growth vs. wins today
Confidence, decision-making, and love for the game
The Proof
Specialization
Elite player development
Bio-banding & long-term athlete development
Technical foundations for U9–U13
Preparing players for EA, MLS NEXT, DPLO, DPL, GA / Academy Environments
Big Picture
My focus is helping players progress through structured pathways from competitive to Academy and beyond, ensuring they are physically, technically, and mentally prepared for each stage of development.
US Soccer National A Youth Coaching License
MBP Game & Scouting Analysis Specialist
PFSA Talent ID Scout – Level 1
FA Level 1 Scouting Certification
Football Leaders Award – Football Association of Wales
18+ years of coaching experience across Youth Competitive, Elite Academy, MLS NEXT, and Collegiate levels
Assistant Coach – LA Galaxy Academy
Coaching Style
My sessions are high-tempo, detail-oriented, and competitive, while maintaining an environment where players feel confident to take risks and learn.
High standards + positive environment
Accountability
Communication with players and parents
Competitive but supportive culture
Results & Impact
I’ve worked with players who have progressed into DPL, academy environments, and top competitive programs.
Players advancing to higher levels
Team progressions
Retention and growth
"His deep knowledge of the game really shows in the way he breaks down skills and concepts, helping players understand not just what to do, but why they are doing it. The technical growth we have seen in our son with regards to ball control, decision making and confidence speaks volumes about the quality of his training sessions."
Morgen Brodack - Aiden Brodack B12 Elite Academy
★★★★★
